NEW SINGLE – “Some Like It HOT”
NEW NATIONAL CAR RENTAL COMMERCIAL with
LOVERBOY exploded out of Calgary, Canada, 37 years ago — when vocalist Mike Reno was first introduced to guitar legend Paul Dean, eventually joined by keyboardist Doug Johnson, drummer Matt Frenette and the late bassist Scott Smith (replaced in 2000 by Ken “Spider” Sinnaeve) — but remain a vital presence among today’s rock fans.
With another full calendar of concert dates in 2016 – including several shows reprising last year’s successful stint with Rick Springfield – LOVERBOY are releasing a brand-new blues-rock single, “Some Like It Hot,” through TuneCore to all digital retailers on September 19, which can be streamed here.
“Some Like It Hot,” described by Paul Dean as “the first and only shuffle LOVERBOY has ever done,” comes from the same late ’70s period as several of the songs found on their previous album, 2014’s Unfinished Business. “Giving it all away/Living for today,” sings Mike Reno on the track – which originated as a demo, but was later rearranged and augmented by Dean, describing this latest as a “gift” from the band to its fans.
Dean went through more than 230 individual two-inch analog tapes he had transfered to digital, including these this “gem” from the band’s storied history. It follows the release of “Hurtin'” earlier this year, a current song, written and produced over the past year.
“The beauty of the Internet is the ability to make a song available right away, without waiting until you have the rest of the album done,” says Dean. “It’s a real boon to creativity. It’s total grass roots, DIY. Like the lyrics to ‘Some Like It Hot,’ we’re not living for tomorrow or next year.”
The single, artwork and accompanying music video – with a montage of a LOVERBOY program from the band’s 1983 Keep It Up tour – prominently features the late bassist Scott Smith. “It was one of the first tunes we ever recorded,” he said. “He’s playing his ass off on it. I thought it was lost and gone forever. And, I think it would be a really good addition to our set list!”
The commercial and the digital short for National Car Rental that started airing a week ago features the band and major fan Patrick Warburton, best known for his roles as David Puddy in Seinfeld, the title character in The Tick and Johnny Johnson on NewsRadio, as well as the voice of Family Guy’s paraplegic police officer Joe Swanson. After Warburton touts that four out of five National rentals result in a free upgrade, the group piles into the rental car with Warburton and drives home the commercial’s message with the title of one of their many hits, “Lovin’ Every Minute of It.” There is also a digital short, specifically made available on National Car Rental’s YouTube channel, with Warburton having the group autograph their Get Lucky album, and pledging his devotion.
As one of Canada’s greatest rock exports, LOVERBOY produced four multi-platinum albums, including the four-million-selling Get Lucky, and a trio of double-platinum releases in their self-titled 1980 debut, 1983’s Keep It Up and 1985’s Lovin’ Every Minute of It. Their string of hits includes, in addition to the arena-rock anthem “Working for the Weekend,” such staples as “Lovin’ Every Minute of It,” “This Could Be the Night,” “Hot Girls in Love,” “Heaven In Your Eyes,” “Turn Me Loose,” “The Kid Is Hot Tonight”, “When It’s Over,” and “Queen of the Broken Hearts.”